01
A look before I spend more
I check the analytics, the conversion tracking, the ads, the landing pages, and how a lead gets to you. Then I tell you what's broken. I don't turn on new spend until that's clear.
Chapter 02 · Ads & Traffic
Ads and search you can account for.
This is for an owner who has tried Google Ads, SEO, or another marketer, and still can't tell whether the money did anything. The usual problem isn't the channel. The tracking is wrong, the page doesn't match the ad, or nobody is looking at what a lead actually cost.
Scope
What I do
02
Paid ads where buyers already are
I run Google Ads when people search for the work you do. I use Meta or LinkedIn ads when that's where those buyers actually are. I don't put you on every platform. I put you on platforms that fit your business.
03
Google Local Services Ads
For a local trade that qualifies, I set up Google Local Services Ads, the ads with the Google Guaranteed badge. They're not a fit for every business. If you don't qualify, I'll say so.
04
SEO that can earn the call
I cover the technical basics, the pages people search for, and your Google Business Profile. SEO is slower than ads, and I won't promise a ranking date.
05
A page that can take the visit
Ads and search point at a page that matches them, with a form or a phone number that reaches you. I also set the email follow-up so a lead doesn't go cold.
06
A report you can read
I tell you what ran, what came back, and what I'd change. If a number doesn't help you decide, it doesn't go in the note.
The plan
How it fits your ongoing marketing plan
Traffic only helps if the site can take the visit, the words match the ad, and you can see what the spend did. Those are the other parts of the same plan.
Start
How it works
- 01Book a discovery call. I look at the site, the ads if you have them, and how a lead reaches you now.
- 02I tell you whether to fix tracking, start with ads, or start with search, and what I wouldn't spend on yet.
- 03If you hire me, I do that work inside the ongoing plan and I tell you what changed.
Proof
What I'll put my name on.
I've been doing this since 1995. The work is mine, and I don't publish lead counts or cost-per-lead claims on this site.
Named clients:
OTG Oilfield EquipmentPrefab BuildsAvant GardenersTreasures Anew
Questions
Before you decide.
I already tried Google Ads. Why would this be different?
Most of the time the spend went out and nobody could see what worked. I look at tracking, the page, and the targeting before I add budget. If ads are the wrong channel, I say that.
How long before I see anything?
Ads can move sooner than SEO. SEO takes longer, and I won't give you a date for a ranking. On the call I'll tell you which one I'd start, and what I wouldn't promise.
Do I need a new website first?
Usually no. I work with the site you have and fix the page, the form, and the tracking. If the site is blocking the call, I'll say so. I won't sell you a rebuild you don't need.
Do you set up Google Local Services Ads (Google Guaranteed)?
Yes, when the business qualifies. Google Local Services Ads are the ads with the Google Guaranteed badge. I set up the profile and the budget. If you don't qualify, I'll say so and use Google Ads or SEO instead.
What does this cost?
The ongoing marketing plan starts at $999 a month. On the call I'll tell you what this part includes. I don't bill open-ended hours.
Book a discovery call.
If you can't tell whether the ads or the search work did their job, book a discovery call. I'll tell you what I'd fix first.
Plans start at $999 a month.
Book a discovery callOr call (343) 321-6996.