Articles
Insights.
What I check, and what I've learned doing the work.
R.I.P. WordPress: Is the World's Most Popular Website Platform Dying?
After 15 years of building WordPress sites, I rebuilt mine with AI, Astro and Cloudflare. Here's why WordPress may no longer be the default for small business websites.
You Paid for the Lead. Your Competitor Closed the Deal.
Your ads worked and the lead came in, but a competitor answered first. Here's how small businesses lose paid leads after hours, and how to fix it.
I’m Spending Money on Marketing. So Why Isn’t the Phone Ringing?
Before you spend another dollar on ads, check the whole chain: tracking, targeting, landing pages, follow-up and reputation. Fix the weak link first.
Email Marketing Isn’t Dead. But Trust Is Harder to Earn.
Email marketing still works for small businesses, but the bar has gone up. Start with existing customers, keep cold outreach small, stay compliant, and give before you ask.
I Had 3 Google Reviews After 31 Years in Business. Then I Finally Asked.
After more than 31 years in business I had three Google reviews. One honest email to my clients took me to 13 in under 24 hours, with no incentives. Here's exactly what I sent.
It's Not Just a Smarter Google
Agentic AI doesn't just answer questions, it does the work. How small business owners can hand off 10 to 20 percent of their day, starting with the small, annoying jobs.
Give AI a Job and Get More from the Same 24 Hours
Most owners use AI to answer questions. The real payoff comes from giving it a recurring job, like sorting email or preparing appointment times, while you keep the decisions.
Your Website Is Your 24/7 Salesperson. Is It Showing Up for Work?
Most owners judge their website by how it looks. Visitors judge it by how fast it loads. Here's what a website performance audit actually checks, and what I fixed on my own site.