01–30
Marketing intelligence
Your website should bring you work. I make sure it does.
A partner who stays. Marketing for owner-operators since 1995.
One ongoing plan for your website, Google Business Profile, reviews, citations, and social.
You run the business. I handle the marketing side.
Thirty minutes with me, Bruce. You'll leave with a clear next step whether you hire me or not.
Marketing for owner-operators since 1995 · Founder-led · Canada & the US
The ongoing plan
What you get each month.
- A website kept fast, safe, and simple to update. I look after it.
- Google and ads aimed at calls and estimates, so you can see where the money went.
- The site, the ads, and Google say the same thing about the work.
- AI handles repeated work like follow-up and inquiry sorting, so the hours go into your plan.
- A plain-English monthly report: what ran, what came back, and what changes next.
- You deal with me. No hand-off to a junior or a contractor.
Plans start at $999 a month.
A partner, not a freelancer or a big agency.
A freelancer does one job, and you still run the rest. A big agency puts someone between you and the work. You hire me, and I take the whole marketing side off your plate.
AI does the repeated work. I do the thinking.
- AI handles the fast reply to a new lead, so that hour comes back to judgment.
- AI handles sorting incoming inquiries, so I judge which ones to take.
- AI handles a first draft, so the last pass is mine.
Approach
Where I start.
- Can the site get you a call? If a stranger can't tell what you do or how to call, I fix that before I spend ad money.
- Are people already looking on Google? Ads come first when they already search for the work you do.
- Google rankings are slow. I start them once a visit can become a call.
- If the site and the ads don't match, I fix that. Sometimes week one. Sometimes never.
Your Google listing, reviews, directory listings, and social are in the same plan.
The first 90 days.
Week one. I review your site, tracking, and inquiries, and fix the obvious leaks first.
31–60
Fix the site, the tracking, or what you say
61–90
Google or the ads are running
Day 90: stay or stop. Not another report.
Work
Companies I work with.
Selected clients
Oilfield equipment · online store
OTG Oilfield Equipment
A store on their own domain, so they can change products and prices themselves. I still host it.
Industrial housing
Prefab Builds
Industrial housing. The public site is live.
Landscape
Avant Gardeners
A landscape studio. The public site is live.
Consignment
Treasures Anew
A consignment shop. The public site is live.
The full write-ups are still coming. Ask me on the call.
The founder
You hire me. I stay.
Bruce Elliot. I founded New Phase in 1995. No hand-off to a third party or a contractor.
“The companies you see in my work all started as a single conversation. I’d be glad to have one with you.”
Bruce Elliot · Founder, New Phase Marketing Intelligence
Questions
Before you book.
What is included each month?
An ongoing marketing plan for the website, Google, ads, and the repeat work. I say what I will do, I do it, and I tell you what changed. Plans start at $999 a month.
Should the site, the ads, or Google come first?
If a stranger cannot tell what you do or how to call, I fix the site before spending ad money. If people already search Google for your work, ads usually come first. Rankings start once the site can earn the call.
How do you use AI?
AI handles follow-up, inquiry sorting, and first drafts, so those hours go into the plan and into judgment. I finish the public words by hand.
What do the first 90 days look like?
In week one I review your site, tracking, and inquiries and fix the obvious leaks. Then I write the plan and fix the site, the tracking, or what you say. By day 90 Google or the ads are running, and you decide to stay or stop.
Ready for a plain look at the marketing?
Plans start at $999 a month.
What happens when you book
- Book 30 minutes with me.
- You leave with a clear next step, whether you hire me or not.
- If you hire me, week one: I review your site, tracking, and inquiries and fix the obvious leaks first.