01
A logo that works in more than one place
I set the mark, the type, and the colors, including versions for a light background and a dark one. The mark is the start. The rules for using it are the work.
Chapter 03 · Brand
One look, and one way of saying what you do.
This is for an owner-run business whose logo, truck, website, and sales conversation don't match. That's common. It means a stranger gets a different story in each place, and the site and the ads have to paper over it.
Scope
What I do
02
A short guide people will open
I write the few decisions someone actually has to make: which file, which color, which words. Not a long document nobody opens.
03
One way to describe the work
I write how the company sounds, and the plain sentence you use when someone asks what you do. Brand accountability means the website, the proposal, and the conversation stay on that sentence. If they drift, I fix them.
04
Website copy
I write the headlines, the service pages, and the about page in that voice, so the design and the words are saying the same thing.
05
A refresh when the name is still right
If the equity is in the name and the look has just aged, I change the smallest set of things that would make it read clearly. I don't throw out a mark that still fits.
The plan
How it fits your ongoing marketing plan
A brand nobody sees is a folder of files. The words have to live on the site, in the ads, and in the follow-up. That's the rest of the plan.
Start
How it works
- 01Book a discovery call. I look at the site, the logo, and how you describe the work out loud.
- 02I tell you whether this needs a refresh, new words, or a new identity, and what I wouldn't redo.
- 03If you hire me, I do that work and the site and the ads use it.
Proof
What I'll put my name on.
I've been doing this since 1995. I do the work myself, and I won't invent a before-and-after or a brand case metric.
Named clients:
OTG Oilfield EquipmentPrefab BuildsAvant GardenersTreasures Anew
Questions
Before you decide.
Do I need a new logo?
Often no. I look at what you have first. If the name still fits and the files are the problem, I refresh those. If the mark was never built to be used, I say that too.
Who writes the words?
I do. AI handles a first draft, so the last pass is mine. I don't hand the voice to a contractor.
Can I take the files to a printer later?
Yes. You get the source files, the colors, and the short guide. The work isn't locked to me.
Is this a separate project from the monthly plan?
No. The look and the words are one part of the ongoing marketing plan. They have to match the site and the ads, or the rest of the work is saying two things.
What does this cost?
The ongoing marketing plan starts at $999 a month. On the call I'll tell you what this part includes. I don't bill open-ended hours.
Book a discovery call.
If the site, the logo, and the way you talk about the work don't match, book a discovery call. I'll tell you the smallest fix that would make them match.
Plans start at $999 a month.
Book a discovery callOr call (343) 321-6996.