Blog
The Secret Inside Scoop from
New Phase Marketing Intelligence
Providing insights into what the future of marketing might look like and what technologies or strategies will be most effective in the coming years.
Navigating Inflation
Why Small Businesses Should Invest in Web Marketing During Economic DownturnsInflation, rising costs, and a weak economic forecast have created a challenging environment for small business owners. With concerns over declining consumer purchasing power, many...
Brand Accountability
“A brand is the emotional source of an organization — its very soul.” – Aim Research Before we discuss brand accountability, let’s examine what brand is, a word that is used often, though a closer look may be helpful. A Brand is the quest for a higher preference over...
Analytics – the stats don’t lie!
It’s astounding how many businesses think that online marketing is important but have no awareness of their own website traffic, important keywords or conversion rates. Google Analytics and Google Search Console are free utilities that are quite easy to install and...
Social Networks – don’t dismiss them.
Social networking needs to be baked into any enterprise's total marketing strategy. Social Networking is the most used type of application on the web today. Social networking, combined with mobile smartphones has redefined how we communicate and get news and...
PPC – Paying for your Attention and Traffic
You want to be at the top of Google search and get lots of traffic to your website. But just as important, if not more so, is the fact that you need to get that traffic to convert from anonymous to identified leads. Google Ads is the most powerful advertising...
The Power of Free
In 1966, Columbia released a movie called “Born Free” about raising a lion from a cub and ultimately reintroducing it to the wild and thus setting it free. In 1970, Richard Bach published a book called Jonathan Livingston Seagull. One of the most often coined phrases...