by npadmin | Jun 11, 2023 | Marketing
Why Small Businesses Should Invest in Web Marketing During Economic Downturns Inflation, rising costs, and a weak economic forecast have created a challenging environment for small business owners. With concerns over declining consumer purchasing power, many...
by npadmin | May 30, 2023 | Branding
“A brand is the emotional source of an organization — its very soul.” – Aim Research Before we discuss brand accountability, let’s examine what brand is, a word that is used often, though a closer look may be helpful. A Brand is the quest for a higher preference over...
by npadmin | May 30, 2023 | Analytics
It’s astounding how many businesses think that online marketing is important but have no awareness of their own website traffic, important keywords or conversion rates. Google Analytics and Google Search Console are free utilities that are quite easy to install and...
by npadmin | May 30, 2023 | Social Networking
Social networking needs to be baked into any enterprise’s total marketing strategy. Social Networking is the most used type of application on the web today. Social networking, combined with mobile smartphones has redefined how we communicate and get news and...
by npadmin | May 22, 2023 | Attention & Traffic, Pay Per Click PPC
You want to be at the top of Google search and get lots of traffic to your website. But just as important, if not more so, is the fact that you need to get that traffic to convert from anonymous to identified leads. Google Ads is the most powerful advertising...
