Custom websites, online stores, migrations, and the technical work that keeps them fast — designed to fit how your business actually runs, accountable for the results they produce, and built to last.
Most of what we build for clients in the other four pillars — the traffic, the content, the AI, the strategy — has to land somewhere. That somewhere is the website. If the foundation isn't solid, none of it works as well as it should.
We've been building websites since 1995. That means we've shipped sites through every major shift the medium has been through, and we've learned that the durable answer is rarely the trendy one. We pick the right platform for the job — WordPress when WordPress is right, hand-built HTML when speed and simplicity matter more, e-commerce platforms when you're selling — and we build it to perform technically, not just visually.
Looks bring the people in. Performance keeps them.
Most of what's marketed as "custom" today is a template with the colors changed. We build sites that are actually shaped around how your business works — how you sell, who you sell to, what your prospects need to see before they pick up the phone. The platform decision comes second. We work in WordPress when WordPress is the right answer, hand-build in HTML when speed and simplicity matter more, and use Shopify when you're selling online. The technology serves the business. Not the other way around.
What stays consistent across every platform: the site loads fast, reads well on every device, ranks properly in search, and is structured so you (or we) can update it without breaking anything. Those aren't features. Those are the baseline.
Building an online store is the easy part. Building one that converts visitors into orders — and keeps them coming back — is the work most agencies skip. We build e-commerce sites where the technical foundations (checkout flow, page speed, mobile experience, product structure) are tuned for conversion from the start, not retrofitted after launch. We work primarily in WooCommerce on WordPress when you need flexibility and ownership of your data, and Shopify when you need to move fast and scale predictably.
Beyond the build: we set up the analytics, the abandoned-cart recovery, the search and filtering that lets customers actually find what they're looking for, and the integrations that connect your store to your accounting and fulfillment. A store that takes orders is the start. A store that runs your business is the goal.
Sites age. Platforms get abandoned. Developers disappear. Hosting accounts get tangled. Most owner-operated businesses we work with come to us with at least one of those problems — sometimes all four. We migrate, rebuild, and modernize sites that have outgrown their original setup, and we do it without losing what's still working: your search rankings, your existing content, your customer accounts, your transaction history.
The audit comes first. Before we propose a rebuild, we look at what you actually have — the underlying code, the hosting environment, the SEO history, the integrations — and tell you honestly what's salvageable and what isn't. Sometimes the right answer is a full rebuild on a new platform. Sometimes it's a careful refactor of what you've got. We don't sell you a rebuild you don't need.
Most of what makes a site actually perform is invisible. Page-load speed, Core Web Vitals, schema markup, image optimization, server response times, mobile performance, search-engine indexing, accessibility — these aren't features a visitor notices when they're done right, but they're the difference between a site that ranks and converts and a site that doesn't. We treat the technical layer as part of the build, not as an afterthought tacked on once the design is signed off.
We run audits on existing sites — yours or someone else's — and identify the specific issues holding performance back: slow database queries, oversized images, missing schema, broken mobile experiences, accessibility gaps. Then we fix them. Owner-operators don't need a thick report full of jargon. They need to know what's broken, what it's costing them, and what we'd do about it. That's what we deliver.
Most websites fail slowly. WordPress core updates lag, plugins go stale, security patches don't get applied, backups stop running, the SSL certificate quietly expires, the hosting account gets billed to a credit card that no longer exists. None of it is dramatic until the site goes down — and then it's all dramatic at once. We host and maintain the sites we build (and a number we didn't), so none of that has to be your problem.
What we actually do: we host on infrastructure we trust, we apply core and plugin updates on a schedule, we run automated backups, we monitor uptime, we respond when something breaks, and we handle the small ongoing requests that come up — a content edit, a new page, a form change, a new staff member's photo. You get one phone number for the technical health of your site, and the people who answer it built it in the first place.
A website that performs is the foundation. But a website on its own — no matter how well-built — won't bring you the traffic, tell your story, automate your follow-up, or hold the strategy that ties any of it together.
That's where the other four pillars come in.
The work that makes your phone ring. SEO, paid ads, and local search done with intent.
Explore →The voice, the look, and the story that earn trust before a sale ever happens.
Explore →Voice agents, chatbots, and agentic workflows that turn a working website into a working system.
Explore →The CRM, the analytics, and the quarterly reviews that make every other pillar accountable.
Explore →It depends on what your site actually needs to do — a clean, fast brochure site is one budget; a multi-currency e-commerce build with custom integrations is another. We work in fixed-quote engagements after a conversation about scope, never open-ended hourly arrangements. You'll know the number before we start, and we'll stick to it.
Most brochure sites take four to eight weeks from kickoff to launch. E-commerce builds run longer — generally eight to twelve weeks — because there's more to set up, test, and integrate. The bigger variable isn't the build itself; it's how quickly you can get us the content, photography, and feedback you owe the project. We'll be specific about what we need from you and when.
Not if it's done properly. We map every URL on your existing site to its destination on the new one, set up redirects, preserve your meta data and schema, and run a full SEO audit before and after launch to make sure nothing important got lost in the move. Most of our migrations actually rank better after the rebuild because the technical foundations underneath are stronger.
Both options work. Some clients want to manage their own content — adding pages, updating product info, swapping out staff photos — and we build the site to make that easy. Others would rather hand the small ongoing updates to us so they can focus on running their business. We design the split with you upfront, and either way the site is yours to take elsewhere if you ever want to.
No. We host and maintain the sites we build for clients who want that, but it's never a requirement. If you'd rather host elsewhere, we hand you a clean, well-documented site that any competent developer can pick up. We've built our reputation on long-term relationships, not on locking clients in.
We do the work ourselves. New Phase is a small, deliberately-scoped agency, not a reseller passing your project to a contractor you'll never meet. The same people who scope your project are the people who design it, build it, and answer the phone afterward. That's the trade-off we've made: we take on fewer projects than a bigger shop would, and the ones we take on get our actual attention.
You've read the page. You know what we do, how we do it, and why we do it that way. If your website is the foundation everything else runs through — and it is — then a 30-minute call is the cheapest way to find out whether we're the right people to build yours.
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