What I think about while I'm doing the work.https://newphase.com/https://newphase.com/insights/start-a-career-in-ai/https://newphase.com/insights/start-a-career-in-ai/You don't need to build AI to work in it. Pair AI skills with what you already know, prove it with real work, and find a problem worth solving.Thu, 29 Oct 2026 00:00:00 GMThttps://newphase.com/insights/prompt-a-better-prompt/https://newphase.com/insights/prompt-a-better-prompt/You don't need to be a prompt engineer. Give AI a clear job, context, examples and limits, then turn the answer into a conversation.Wed, 28 Oct 2026 00:00:00 GMThttps://newphase.com/insights/hey-zoe-make-me-rich/https://newphase.com/insights/hey-zoe-make-me-rich/I asked my AI assistant to make me rich. Here's what AI can and can't do to help an ordinary person build wealth, with no get-rich-quick tricks.Tue, 27 Oct 2026 00:00:00 GMThttps://newphase.com/insights/think/https://newphase.com/insights/think/My father's IBM desk sign said one word: THINK. Here's why that old advice matters more than ever now that AI can extend what one mind can do.Mon, 26 Oct 2026 00:00:00 GMThttps://newphase.com/insights/ai-spinach/https://newphase.com/insights/ai-spinach/AI won't give you superpowers, but it can give a one-person business the capabilities of a much bigger team. Here's how to think bigger.Sun, 25 Oct 2026 00:00:00 GMThttps://newphase.com/insights/leap-of-faith-ai/https://newphase.com/insights/leap-of-faith-ai/How I went from fearing agentic AI on my computer to trusting it with real work, what a self-driving Tesla taught me about control, and why the water's fine.Sat, 24 Oct 2026 00:00:00 GMThttps://newphase.com/insights/real-time-search/https://newphase.com/insights/real-time-search/AI is starting to call businesses to check real pricing and availability. Here's what that means for shoppers, and why your business needs to answer when it calls.Fri, 23 Oct 2026 00:00:00 GMThttps://newphase.com/insights/grindstone-to-joyride/https://newphase.com/insights/grindstone-to-joyride/How a virtual team of AI assistants took over my support chats and domain transfers, and turned the chores I used to put off into something I look forward to.Thu, 22 Oct 2026 00:00:00 GMThttps://newphase.com/insights/ill-get-my-ai-to-call-your-ai/https://newphase.com/insights/ill-get-my-ai-to-call-your-ai/From smoke signals to AI assistants that talk to each other: how AI is changing the way we communicate, and why it could free up time for the conversations that matter.Wed, 21 Oct 2026 00:00:00 GMThttps://newphase.com/insights/what-comes-after-the-website/https://newphase.com/insights/what-comes-after-the-website/Your next customer may be researched by an AI agent that never sees your homepage. Why your website's job is changing, and why your domain matters more.Tue, 20 Oct 2026 00:00:00 GMThttps://newphase.com/insights/notion-ai-small-business/https://newphase.com/insights/notion-ai-small-business/Most owners have never heard of Notion. Here's why I use it as the shared memory for all my AI tools, so I can switch providers without losing anything.Mon, 19 Oct 2026 00:00:00 GMThttps://newphase.com/insights/chained-to-a-chair/https://newphase.com/insights/chained-to-a-chair/AI conversations let me move my business forward from the sofa, the backyard or a walk. Here's how to delegate, review and work away from the desk.Sun, 18 Oct 2026 00:00:00 GMThttps://newphase.com/insights/page-one-google/https://newphase.com/insights/page-one-google/Ranking on page one still matters, but it isn't the goal. Here's how to get on the shortlist when AI and search answer before anyone clicks.Sat, 17 Oct 2026 00:00:00 GMThttps://newphase.com/insights/conversational-ai-interface/https://newphase.com/insights/conversational-ai-interface/For decades we learned the computer's language. Now it's learning ours. Why conversation, not commands, is the real AI breakthrough for small business.Fri, 16 Oct 2026 00:00:00 GMThttps://newphase.com/insights/the-ai-champion-effect/https://newphase.com/insights/the-ai-champion-effect/Discover how one AI champion can inspire an entire workplace to embrace artificial intelligence through practical demonstrations and shared discoveries.Thu, 15 Oct 2026 00:00:00 GMThttps://newphase.com/insights/writing-with-ai/https://newphase.com/insights/writing-with-ai/I don't ask AI to write my articles. I chat with it. Here's my voice-conversation process for creating original content that still sounds like me.Wed, 14 Oct 2026 00:00:00 GMThttps://newphase.com/insights/being-human-ai-marketing/https://newphase.com/insights/being-human-ai-marketing/When AI makes every business look polished, trust and real people stand out. What small businesses should automate, and what to keep unmistakably human.Tue, 13 Oct 2026 00:00:00 GMThttps://newphase.com/insights/is-wordpress-dying/https://newphase.com/insights/is-wordpress-dying/After 15 years of building WordPress sites, I rebuilt mine with AI, Astro and Cloudflare. Here's why WordPress may no longer be the default for small business websites.Mon, 12 Oct 2026 00:00:00 GMThttps://newphase.com/insights/lead-follow-up/https://newphase.com/insights/lead-follow-up/Your ads worked and the lead came in, but a competitor answered first. Here's how small businesses lose paid leads after hours, and how to fix it.Sat, 10 Oct 2026 00:00:00 GMThttps://newphase.com/insights/marketing-not-working/https://newphase.com/insights/marketing-not-working/Before you spend another dollar on ads, check the whole chain: tracking, targeting, landing pages, follow-up and reputation. Fix the weak link first.Thu, 08 Oct 2026 00:00:00 GMThttps://newphase.com/insights/email-marketing-small-business/https://newphase.com/insights/email-marketing-small-business/Email marketing still works for small businesses, but the bar has gone up. Start with existing customers, keep cold outreach small, stay compliant, and give before you ask.Wed, 07 Oct 2026 00:00:00 GMThttps://newphase.com/insights/how-to-get-google-reviews/https://newphase.com/insights/how-to-get-google-reviews/After more than 31 years in business I had three Google reviews. One honest email to my clients took me to 13 in under 24 hours, with no incentives. Here's exactly what I sent.Tue, 06 Oct 2026 00:00:00 GMThttps://newphase.com/insights/agentic-ai-small-business/https://newphase.com/insights/agentic-ai-small-business/Agentic AI doesn't just answer questions, it does the work. How small business owners can hand off 10 to 20 percent of their day, starting with the small, annoying jobs.Sat, 03 Oct 2026 00:00:00 GMThttps://newphase.com/insights/give-ai-a-job/https://newphase.com/insights/give-ai-a-job/Most owners use AI to answer questions. The real payoff comes from giving it a recurring job, like sorting email or preparing appointment times, while you keep the decisions.Fri, 02 Oct 2026 00:00:00 GMThttps://newphase.com/insights/website-performance-audit/https://newphase.com/insights/website-performance-audit/Most owners judge their website by how it looks. Visitors judge it by how fast it loads. Here's what a website performance audit actually checks, and what I fixed on my own site.Wed, 30 Sep 2026 00:00:00 GMT