Competing on Content – How Content Increases Website Traffic
www.beachheadmarketing.com/content Beachhead Marketing explains how creating more content will lead to more traffic for your website. Visit beachheadmarketing.com/content to learn more. Transcription: Hi and welcome to Competing on Content, a guide presented to you by Beachhead Marketing. Today we’re going to talk about how content increases your website’s traffic. It’s no secret content is a key to increasing your website traffic, but if you need convincing, we have some graphs. This just chart shows websites with pages indexed by Google. In general, the more pages you have indexed by Google the more median monthly leads you will receive. And this isn’t just a correlation; Google relies on the number of indexed pages when they determine your website’ s Page Rank or general reputation. More than just having more webpages, creating content for your blog actually increases your traffic as well. Companies that blog have 55% more website visitors than does that do not blog. Blogging also increases your lead generation. B2B companies who blog generate 67% more leads per month than those who do not. But, it’s not enough to just have a blog. Companies who blog more often see an increase in median monthly leads. You should be blogging regularly to see results. Why would blogging have this impact? To understand this, consider the links you receive when creating blog content. Companies producing regular blog content see 97% more inbound links to their websites, nearly double that …
